Clear Sound: Inside Nigeria’s Second Biggest Stage, Owned by Faji Brothers
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It’s encouraging when successful personalities confidently acknowledge God’s grace and still diligently seek His purpose over their lives.
Such is the case with cofounder of Fajimotos auto company who donated a much appreciated patrol vehicle to the Iju branch of the Nigeria Police force during Covid19 lockdown .
Ife Faji is also CEO of Clear Sound Entertainment, the buzzing company that recently commissioned Nigeria’s second biggest stage- which is a collapsible make shift structure that can be dismantled and arranged anywhere in the world.
Last born boy in a family of 5 children and holder of two certificates in Public Administration, Ife Faji ranks among Ifako Ijaiye’s most popular socialite renowned for generosity on the Lagos scene. In this interview with www.plugcentralhub.com, Ife Faji sheds light on various issues that tickle the fancy of Nigerians in whole and car enthusiasts worldwide.
Who is Ife Faji and what is the story with Fajimotos?
Fajimotos is a joint business between brothers wherein I happen to be CEO and my older brother is the chairman. I have a diploma in Public Administration from Ahmadu Bello University and BSc. from Unilag.
After working with First Bank for almost 7 years, I resigned to set up Fajimotos which currently comprises of 3 different sections namely Cars, Parts and Powerbikes.
We have a warehouse in Ladipo and also opening a new one at Ogba focusing strictly on parts and car upgrades. In Lagos today, Fajimotos counts among top 5 powerbike sellers.
The company was founded based on my passion for cars and the fact that nobody wants to work white collar for long. I simply spoke to my brother, the chairman about going into cars and that’s how we began.
The name Fajimotos comes from our surname Faji, so we added motos to it. Having driven Ferrari, Lamborghini and the likes, my favorite car brand is Mercedes Benz.
Secrets to Success
What would you pen as secrets to your success. Are you a man of God?
To some degree everybody is hardworking but I always tell people that the secret of success is God’s grace.
We have hardworking and committed people who can not boast of a lot of stuff whereas there are others who dont even go out and are successful which proves that we carry different grace. Secrets of success is grace and to be prayerful.
I’m not a Pastor but I believe in God and everything the Bible says. Everybody has different purposes, note that dreams are different from purpose.
In this world some people’s purpose is to frustrate other people, while another set is to save humanity. I feel I have not really attained the climax of my purpose because purpose in life has to affect humanity. Maybe when I put smiles across a million faces.
Life and Companionship
What’s Life on the marital lane like on your ends?
Being married has brought a lot of goodies to me and I’m happy to be married. Things and perspectives have changed a lot. You are thinking for as many as you can.
There are things you cant do like before because there are people looking up to you now. A child’s first role model is his father though it might change later.
Being a married man has also opened doors for me because in this part of the world, being married gives a sign of respect and responsibility. No easy journey but I give God the glory.
How would you characterize your business orientation?
A man or woman should be able to take risks since you cant keep your money in the bank if you want to be rich like Otedola, Dangote or whoever you know today.
You have to send out the monies and that itself is taking risks. Risk any opportunity, win some and lose some because all businesses dont work out, even for the likes of Dangote, but you won’t know that.
Fajimotos has produced other unrelated businesses still under the Faji franchise. Now we have a newborn Clear Sound an entertainment company with the second largest stage in Nigeria.
We just brought it in here last month and you can take it anywhere. Dismantle and arrange- you can set up for any event, we are also into light, screen, sound and stage. You’ll be seeing more of Clear Sound, especially our live digital studio for live recordings with analog studio, and a state of the art video studio.
Clear Sound is strictly entertainment and our stage is on Nigerian soil.
Its also normal to burn fingers in business, several times I’ve had experience of businesses that did not reach success. Dont venture into a business because everybody does it.
I remember a not so good experience when I invested on dispatch bikes, I had to sell them off at cheaper rates. It still falls back to grace for whoever it works for because I know people who are cashing out big time on that business.
Why should anyone patronize Fajimotos?
Very simple, Fajimotos doesnt deal like others because our key interest is customer satisfaction. That’s why we dont accept cars from people instead we bring in our cars by ourselves.
We know the history of each car in our lot and we are sure of the custom clearing and tamper proof in terms of accessories, engine and equipment. We don’t even wash our engines until our buyer is satisfied.
We have about 3 recent Highlanders and just took delivery of a stock of powerbikes including a 3 million naira Suzuki 2016 CC850 engine.
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